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Shampoo Bar For Fair or Highlighted Hair - Brightening - Grüum

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HEALTHY HAIR WITHOUT ALL THAT PLASTIC! Plastic-free shampoo bar specially crafted with the brightening power of lemon for blonde or highlighted hair, complemented by the nourishing properties of almond oil to provide impeccable conditioning.

100% VEGAN, HANDMADE AND ZERO-WASTE SHAMPOO: Did we mention all these shampoo bars are also plastic and palm oil-free?! Embrace beautiful hair care without any guilt.

SOFT, SHINY AND LIGHT LOCKS: Using one of these natural vegan shampoo bars will leave your hair looking great, all thanks to the natural formulas and organic ingredients used Once all the residues from chemical shampoos are removed from your hair, it will finally regain its natural essence.

FREE FROM SLS AND PARABENS: Nature provides ingredients that are present in nature and do the job just as well as synthetic chemicals. Also, natural ingredients are way better for the planet and our bodies! Remember to click on the tab “ How to use” to get the best out of your shampoo bar or check out our blog post for more tips!


Introducing our cult hero product, designed to rejuvenate fair and highlighted hair while providing soothing and hydrating benefits. Enriched with invigorating lemon and nourishing sweet almond, it's the ultimate solution for brightening.

  • Lemon juice. Brightens blonde hair while antimicrobial and antifungal properties protect and defend your scalp.
  • Sweet almond oil. Calming and hydrating, almond oil soothes irritation, helps with UV damage and replenishes dull hair. Rich in nourishing fatty acids. 
  • Marigold. Great for soothing irritation and symptoms of dandruff, making way for healthy, glossy growth.
  • Planet friendly. Ditch the plastic and the palm oil with this sustainable little bar.
  • Travel friendly. Take your revitalising bar anywhere you like – there’s no travel limit on solids!
  • Long lasting. This little bar can last up to 60 washes!
  • Naturally brightening. Our brightening bar is free from artificial colours, parabens, alcohol, SLS, EDTA and petrochemicals.

Weight: ~50g


Sodium Coco-Sulfate, Citrus Medica Limonum Juice, Aqua, Parfum, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Calendula Officinalis (Marigold) Flower, Cetrimonium Bromide, Citronellol, Benzyl Salicylate, Linalool.


  1. Wet your hair.
  2. Swirl the shampoo bar between your hands or over your hair to create a lather.
  3. Massage in to your hair.
  4. Rinse and condition (if you’d like to!)


Product Packaging

GRüUM packaging is 100% recycled.

EarthBits Packaging

All EarthBits packaging is 100% plastic-free and recyclable, using recycled or reused cardboard boxes, recycled/recycling paper and recyclable tape. Please re-use your packaged box should you need to send something else to a friend, family or for your business, or as a storage box in the house. Upcycling is one of our favourite zero-waste habits here at EarthBits!


They say you shouldn’t start a business with friends Well, we didn’t listen... Now we’re taking on a billion dollar industry. Hi, we’re Simon, Beth, Andy and George, four friends from the UK who set out to make skin and hair care a little more friendly, for you, your wallet and the planet. We grew tired of the supermarket aisles filled with for hims, for hers, and marketing spin. Hundreds of products packed in plastic, stuffed with chemicals, and backed by big budgets. Surely we could make the skin and hair care essentials a little more... friendly. For you, your pocket, and the planet.

So we started grüum. Inspired by Scandinavian ideals, we worked hard to perfect our range using only quality ingredients, at affordable prices, with a minimal impact on the planet. Simple, honest and fair, for happy skin and healthy hair. We’re only just getting started, join us and get your grüum on!


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